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The game was well received the first night and its popularity continued to grow over the next one and a half weeks.Bushnell then went on a business trip to Chicago to demonstrate Pong to executives at Bally and Midway Manufacturing; A few days later, the prototype began exhibiting technical issues and Gaddis contacted Alcorn to fix it.He went on to create his own designs based on his knowledge of transistor–transistor logic and Bushnell's game.
After hearing about the game's success, Bushnell decided there would be more profit for Atari to manufacture the game rather than license it, but the interest of Bally and Midway had already been piqued.
This was caused by a simple circuit that had an inherent defect.
Instead of dedicating time to fixing the defect, Alcorn decided it gave the game more difficulty and helped limit the time the game could be played; he imagined two skilled players being able to play forever otherwise.
The prototype impressed Bushnell and Dabney so much that they felt it could be a profitable product and decided to test its marketability.
Bushnell and Alcorn placed the prototype on one of the tables near the other entertainment machines: a jukebox, pinball machines, and Computer Space.