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Indeed the businessman – who celebrates his 57th birthday in March – had passed himself off as a comparatively youthful 46.
A series of accompanying images find him adopting a series of poses, with one moody shot seemingly capturing Grant in a boxing ring, sporting a smart three-piece suit and offering the camera a piercing stare.
Shortly after, Bumble will roll out its own video support as well.
Announced in January, Bumble VID will allow users to share video “stories” on their profile.
He seemingly 'signed up' to mobile dating service Bumble, while in a relationship with his much younger girlfriend.
And Grant Bovey, 56, has reportedly been dumped by partner Zoe de Mallett Morgan, 29, after she found out about his alleged online dating profile.
And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.
A source told The Sun that Zoe was furious when she rumbled Grant trying to date other women, and ended their relationship immediately.
Grant's marriage to television stalwart Anthea Turner ended in 2015, three-years after she discovered he was having an affair with interior designer Zoe, who was 24 at the time.
Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat.
The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.
Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.